My journalist friends have the best Facebook timelines. You know why? Because they are creative – one day they talk about their dogs (not every day!), the other they tell a joke, they post an article, etc. By doing so, they keep me entertained and engaged.
If you want to be found on the web, think – and act! – like a journalist. Google won’t find a website/blog that doesn’t update its content on a regular basis. And people won’t follow you on social channels if your content is poor, not persistent.
So don’t forget:
- Consistent publishing
- Creative content
- Listen to your readers